Welcoming thisisneverthat®
by Sophia Rothfield
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We’re proud to welcome 'thisisneverthat®' to Brick.
Established in Seoul in 2010 by Nadan Cho, Jonkyu Choi, and Inwook Park, thisisneverthat® has evolved from a local favorite, into a globally recognized name in contemporary streetwear. The brand is celebrated for its thoughtful reinterpretation of everyday essentials, blending streetwear and skate culture influences with a refined, modern sensibility.
Their Spring/Summer 2025 collection exemplifies this ethos, featuring a range of versatile pieces that merge functionality with subtle design details. From embroidered denim work jackets and lightweight sports jackets to textured knit polos and plaid shirts, each item is crafted to offer both comfort and style.
What sets thisisneverthat® apart is their commitment to in-house production, ensuring meticulous attention to detail and quality across all aspects of design and manufacturing. This dedication to craftsmanship results in elevated basics that are both timeless and contemporary.
Select pieces from the latest collection are now available in-store and online.
