Hoodies + Sweats
-
Butter Drain Knit Sweater Grey
$160.00 -
Butter Wired Zip-Thru Hood Fudge
$180.00 -
Butter Ace Pullover Hood Black
$130.00 -
Butter Ace Pullover Hood Umber
$130.00 -
Butter Ace Pullover Hood Ash
$130.00 -
Larriet Gains Knit Forest
$190.00 -
Larriet Monk Knit Navy
$200.00
Hoodies & Sweatshirts
The humble hoodie traces its origins to 1930s New York, where Champion Products (then "Knickerbocker Knitting Company") created the first hooded sweatshirt to protect warehouse workers and athletes from the elements. By the 1970s, this utilitarian garment had been adopted by graffiti writers seeking anonymity, hip-hop pioneers establishing visual identity, and early skateboarders needing warmth during sessions.
Through the '90s, the hoodie transformed from functional athletic wear to cultural statement piece, simultaneously embraced by counterculture movements and demonized by mainstream media. This tension only cemented its status as uniform for anyone existing outside conventional boundaries—whether pushing against societal norms or just pushing across concrete. The garment's journey from workwear to high fashion mirrors street culture's own trajectory from marginalized to monetized.
Today's hoodies balance heritage construction techniques with contemporary materials and fits. Premium options feature heavyweight cotton blends, reinforced stitching, and details like hidden pockets or vintage washing techniques. Whether oversized for layering, fitted for cleaner silhouettes, or technical for performance, the modern hoodie remains the quintessential cornerstone of any legitimate wardrobe—the rare garment that's simultaneously statement piece and blank canvas, personal armor and public declaration.